Journal Article Review for Business Marketing Research Paper Example

Journal Article Review for Business Marketing Paper Therefore the advertising dollars involved have increased as the NFG has been able to attract ewers of teams not participating in the game. The research used Trail and Sesames (2001) Motivation Scale for Sport Consumption (MASC.) to Judge motives of spectators to watch when their team was not playing. The MASC. method concluded that participants In the study viewed drama, skill, and social as the key factors In deciding If they will watch a game/event when their favorite team is not participating. Analysis: The articles conclusions identify drama, skill, and social as the most important factors In attracting premiership of non-affiliated fans of the teams participating. This Influences the relationship between sports leagues/teams, television networks, and advertisers. Looking at It from the perspective of a professional league,team, these 3 factors are important as they would like to create a fan base thats independent of what team is playing and follows the league in general. The NAB has accomplished this by marketing around the skill level of their players. Through external analysis of their customer base, they are able to identify their customers needs and wants. Over the last 30 years, the NAB has been able to market their superstars to attract outwork TV deals and advertisers, For example, In the sasss the NAB revolved around Magic Johnson and Larry Bird. In the late asss and through the offs, the league shifted to Michael Jordan as their center piece and enjoyed the most success theyve ever had. In the early part of the asss, there was a lack of compelling super stars and the league suffered in popularity. We will write a custom essay sample on Journal Article Review for Business Marketing specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Journal Article Review for Business Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Journal Article Review for Business Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Additionally the overall behavior of marquee players was a problem which labeled the league as full of thugs and criminals. This can be perceived as a weakness In the NAB marketing strategy as Its dependent on the character of their super stars. Recently though, the NAB has been revived with an influx of young, talented, well behaved good guys led by Lebanon James, Deanne Wade, Carmela Anthony, and many others. The most successful example of sports marketing to customer needs is the NFG. As the article stated it is the bench mark for sports marketing. Even more than the NAB, they have been able to appeal to consumers, and by extension advertisers, by offering an unmatched dramatic, skillful, and social experience. Top NFG players such as Peyote Manning are announces names. But Deanna n t ten NFG NAS created a social atmosphere round the game such that everyone, regardless of whos playing, is looking forward to their annual super bowl party. The business to business implications are greater for the NFG than any other league, and this is exemplified in the insane cost for a 30 second ad spot during the super bowl. The authors of this article use complex mathematical models to conclude what many consumers feel; without DORM, consumers have a reasonable willingness to pay (WET) a price that would allow all parties involved to be profitable. Therefore DORM may have a negative impact on their bottom line as many music pirates prefer legal content without restrictions. Article Review 3 Padlocking: International Journal AT Automotive electronic Ana Management little Dealer-carmaker relationship: the theories of the duality of trust and of power- dependence Authors: Nadia, Canonical Link: http://tiny. C/Dyads This article discusses the relationships between an automotive manufacturer and its independent distribution network, namely car dealers. A large portion of the vehicle manufacturing cost is taken on by the dealers, so a strong working business relationship is required between the MOM and the dealer as they are the main distributed of vehicles. The author concludes that the essential positive fa ctors in retreating this relationship are trust and fairness between the auto maker and the dealer. While the MOM/dealer relationship is most negatively affected by power and conflict. Trust fairness in the relationship will enhance collaboration with the dealers, allowing the MOM to implement new policies which require national or global compliance from their dealer network. Finally, the author concludes that to create a atmosphere of cooperation from their dealer network, investment in non-coercive and fair policy is a must. This article highlights how dependent automotive Memos are on their dealer striation network. For car makers their dealer network may be more important than for other Memos of consumer products as consumer products have many retail outlets to distribute their product. The relationship model outlined in the article suggests that trust and fairness are keys to bringing the dealer on board. Dictating policy by request and recommendation is much more likely to get results than through threats and legal action. While this study was done in the Italian marketplace, this hypothesis is being proved out in the current trouble TOYOTA is having with their safety and quality robbers. Of course there are many other factors involved as this is a hugely complex situation, but TOYOTA dealers are standing behind the company and they are able to coordinate a large recall efficiently (considering the circumstances and bad PR). This type of dealer commitment is bred by trust and fairness that TOYOTA employs when interacting with their dealer network. Additionally to trust and fairness, the influence of power completes the carmaker-dealer relationship. An authoritative stance is necessary and useful at times to gain compliance from dealers. Making sure the dealer understands that the auto brand (thus the MOM) is the biggest factor in selling vehicles, creates a dependency of the dealer on the MOM. My personal experience working at 2 large auto-suppliers over the past 10 years, I can confirm that many Memos apply a similar type of trust, fairness, and power relationship towards their suppliers. This fits into the competitive analysis model as the Memos have identified that they have an upper hand with the dealers (and in my case, supplier), but also clearly understand that a fair approach based on trust is in everyones best interests.

Free Essays on Corpral Punishment

The use of corporal punishment in the home and school has been widely debated. Some believe it is a means of discipline while others call it abuse. Corporal punishment is harmful to children. It could lead to emotional and physical problems. Educationally, corporal punishment has been defined as the infliction of pain by a teacher or other educational official upon the body of a student as a penalty for doing something which has been disapproved by the punisher. Corporal punishment doesn't work, discipline when used a good teaching way does work. Corporal punishment does not have a long-lasting effect on behavior, although it creates all kinds of side-effects. The teacher and parent acting as a model, teaches that hitting is a solution to problems and that people can hit if they are big enough and in a position of power. Teachers and parents show the evidence of ineffectiveness of corporal punishment in the literature. Such evidence is often looked upon as impractical and the oretical. They ignore their own practical evidence that corporal punishment does not have the desired effect on discipline in a school or home. There is no evidence that discipline is better when corporal punishment is used, and in many places the schools and homes with the most corporal punishment have had the worst discipline. Corporal punishment in the home and school are banned in a number of countries: Austria, Denmark, Finland, Italy, Norway and Sweden. Bans are currently being debated by the Governments of Germany, Ireland, Poland, Spain and Switzerland. Svend Robinson a Canadian Member of Parliament proposes the repeal of Section 43 of the Canadian Criminal Code which permits parents to use "reasonable force" when disciplining children. About 20 states in the US prohibit corporal punishment in public schools but not in homes. Yet, 30 states continue to authorize corporal punishment in their schools. The highest incidents tend to be in the so... Free Essays on Corpral Punishment Free Essays on Corpral Punishment The use of corporal punishment in the home and school has been widely debated. Some believe it is a means of discipline while others call it abuse. Corporal punishment is harmful to children. It could lead to emotional and physical problems. Educationally, corporal punishment has been defined as the infliction of pain by a teacher or other educational official upon the body of a student as a penalty for doing something which has been disapproved by the punisher. Corporal punishment doesn't work, discipline when used a good teaching way does work. Corporal punishment does not have a long-lasting effect on behavior, although it creates all kinds of side-effects. The teacher and parent acting as a model, teaches that hitting is a solution to problems and that people can hit if they are big enough and in a position of power. Teachers and parents show the evidence of ineffectiveness of corporal punishment in the literature. Such evidence is often looked upon as impractical and the oretical. They ignore their own practical evidence that corporal punishment does not have the desired effect on discipline in a school or home. There is no evidence that discipline is better when corporal punishment is used, and in many places the schools and homes with the most corporal punishment have had the worst discipline. Corporal punishment in the home and school are banned in a number of countries: Austria, Denmark, Finland, Italy, Norway and Sweden. Bans are currently being debated by the Governments of Germany, Ireland, Poland, Spain and Switzerland. Svend Robinson a Canadian Member of Parliament proposes the repeal of Section 43 of the Canadian Criminal Code which permits parents to use "reasonable force" when disciplining children. About 20 states in the US prohibit corporal punishment in public schools but not in homes. Yet, 30 states continue to authorize corporal punishment in their schools. The highest incidents tend to be in the so...

Chapter 11 Reorganization Research Paper Example | Topics and Well Written Essays - 1250 words

Chapter 11 Reorganization - Research Paper Example e essential for the sake of an organization and among them, business and pricing strategies are some of them, which have its own significance and importance. It is important for an entity to timely manage their operational strategies (Marianne H. Marchand, 2010). Organizations have to consider numerous things before their physical existence in an industry. Financial bankruptcy is one of the most important aspects from the viewpoint of an organization. Financial bankruptcy is usually referred as Re-organization which comes under the ambit of Chapter-11. Re-organization is basically a term specifically designed to revive a company which is financially in trouble. A re-organization usually involves the restatement of the asset and liabilities of the company as far as maintaining the repayments are concerned. The main perspective of this assignment is to select an organization which re-organized its operations in a given time period and the company which has been taken into account for t he same is General Motors (GM). There are number of questions that needed to be completed and answer here accordingly. General Motors Company, commonly known as GM, is an American multinational corporation with its headquartering located in Detroit, Michigan, United States (US). It manufactures, design, market and distribute their products in different markets of the world and sells financial services. General Motors’ (GM) produces vehicles in different countries of the world like 37 countries. The shares of the company are actively trading in the NYSE and other financial markets as well, and it is found in the automotive sector of the industry in particular. It is important stance for the investors to makeover things accordingly. GM holds around 20% stake in the IMM, and a 96% stake in the GM Korea. The company has a number of Joint Ventures including FAW-GM in particular. The company has more than 200,000 employees working in the company and it has a business preposition in around

Potato Essay Example | Topics and Well Written Essays - 250 words

Potato - Essay Example I decided to form a yellow Humpty Dumpty, since that was what the peeled potato reminded me of the most. I then proceeded to shape up the potato more like an egg, using a pen knife. After this was done, I took out some colored inks and markers and began marking out the eyes, nose, mouth, stomach area and then colored them with suitable colors. The outline had to be darker than the other colors used in order to be clearly visible. My finished character Humpty Dumpty ended up with an orange shirt, black trousers, a red tie and a white shirt. I also had to pay attention to the back of the character so that nothing was left out. After it was finished, I set it down on a wooden block near my bookshelf and then set about painting the wooden block as well so it looked like a wall. The final step after I finished this was to find a couple of plastic soldiers and a King and Queen as well, to create the well known scene from the popular nursery rhyme (Author Unknown, 2004). Now all that remain ed was for my young nephews to visit, and I would enact the rhyme complete with characterization using the potato as Humpty

Nothing But The Truth by avi book talk Essay Example | Topics and Well Written Essays - 500 words

Nothing But The Truth by avi book talk - Essay Example There are larger social and community forces at work when it comes to the actions of men. Young people are introduced into these in this work. These things make the book a worthwhile read, apart from its artistic merits. This is an excellent novel for introducing young people into some hard to grasp gray areas when it comes to seeking the truth in human society (Avi, 2003; Holt, Rinehart and Winston, n.d.). In terms of readability and suitability, the novel is perfect for students in the middle school grades. Moreover, the reading difficulty appropriateness is buttressed by the aspects of the novel that relate to truth seeking, and that relate to imparting lessons about how society works, and how human nature works when it comes to dealing with the truth. Truth is not something that is out there as black and white realities, but is something that is sometimes hard to surface, despite the best intentions. This lesson goes beyond the merely literary and goes beyond language. It has large implications for the understanding of young people of their place in their community, and the ways and motivations of people and of the institutions that impact their lives. Because the novel touches on a larger social reality, I chose it as an excellent material with many layers of meaning and lessons for my students. For these reasons too, I rate this 4 stars out of 5 (Avi, 2003; Holt, Rinehart and Win ston, n.d.). The obvious curricular connections are in social studies, especially as the novel touches on the interplay of many social institutions and how they influence the thinking and behavior of the different key characters in the story. The mainstream media as an important group in society is a focus of attention, as well as the larger social reality of the school system, and the political system as well. These are all explored with some depth as they relate to the issue at hand in the novel, and tie very well with related concepts in social studies (Avi, 2003; Holt,

Issues of Oceanview Development Corporation

Issues of Oceanview Development Corporation This report analyses the issues that Oceanview Development Corporation is facing with regards to their endeavor to bid for the property that will be sold by sealed bid at a county tax foreclosure. The two pivotal points of chance events are whether Oceanview will have the highest bid and if the referendum for the zoning change will be rejected by the voters. This is of utmost importance to Oceanview because the acceptance of the bid will require a follow up from the corporation. Otherwise, Oceanview will have a deficit of 10% of the bid as a form of penalty. Hence, Oceanview is at the dilemma of choice on the employment of a market research firm, who is capable of producing a detailed report on the sentiments of a zoning change, which is thereby valuable with respect to the decision that the corporation has to make. The purpose of this case study is to recommend Oceanview on the employment of the market research firm, and weigh the cost of the research with the expected value of the information provided by them. This will be achieved step by step with a decision tree that succinctly displays the sequence of the bidding process. Next, the possibility of entering the bid without the market research information will be explored thoroughly via various mechanisms like Optimistic and Conservative Approaches. To form a comparison for a clearer picture, the branch of conducting a market research will be analyzed. And finally, a recommendation to the employment of the market research firm will be decided by the results of the aforementioned analysis. 1.2 Findings Upon analysis of the data calculations, we concur that the optimal decision that is available to Oceanview is to bid for the property. This is supported with concrete information derived from several methods that, points only to the outcome of bidding for the property. With regards to the branch of having the availability of market research, our team has concluded that while it is an optimal approach to bid for the project when the zoning change approval is favorable, the best decision to make for an unfavorable outcome of the market research is not to bid for the property. We further concluded that by weighing the cost of the market research with the expected value of the data that can be achieved, it is ultimately a wise choice to employ the firm so as to extract more information about the zoning change. Lastly, recommendations will be given as to how we can integrate such a method of decision analysis in other businesses as well. 2. Data Collation 2.1 Decision Tree C:UsersMikePicturestree.png Figure 1: Decision Tree 2.2 Branch Probabilities Sn P(Aà ¢Ã‹â€ Ã‚ ©Sn) P(Nà ¢Ã‹â€ Ã‚ ©Sn) P(Sn|A) P(Sn|N) S1 0.3 X 0.9 = 0.27 0.3 X 0.1 = 0.03 0.27 / 0.41 0.03 / 0.59 0.6585 0.0508 S2 0.7 X 0.2 = 0.14 0.7 X 0.8 = 0.56 0.14 / 0.41 0.56 / 0.59 0.3415 0.9492 P(A) = P(N) = 0.27 + 0.14 = 0.41 0.03 + 0.56 = 0.59 Figure 2: Calculations of the Branch Probability Elements States of Nature Prior Probabilities Conditional Joint Posterior Probabilities Probabilities Probabilities Sn P(Sn) P(A|Sn) P(N|Sn) P(Aà ¢Ã‹â€ Ã‚ ©Sn) P(Nà ¢Ã‹â€ Ã‚ ©Sn) P(Sn|A) S1 0.3 0.9 0.1 0.27 0.03 0.6585 S2 0.7 0.2 0.8 0.14 0.56 0.3415 P(A)=0.41 P(N)=0.59 Figure 3: Branch Probability Table 2.3 Payoff Table Payoff 12 Total Revenue Property cost Construction Expenses = $15,000,000 $5,000,000 $8,000,000 = $2,000,000 Payoff 13 Cost of forfeiting bid = 10% of $5,000,000 = -$500,000 Payoff 14 = 0 Payoff 15 = 0 Payoff 16 = 0 Payoff 17 Total Revenue Property cost Construction Expenses = $15,000,000 $5,000,000 $8,000,000 = $2,000,000 Payoff 18 Cost of forfeiting bid = 10% of $5,000,000 = -$500,000 Payoff 19 = 0 Payoff 20 Total Revenue Property cost Construction Expenses = $15,000,000 $5,000,000 $8,000,000 = $2,000,000 Payoff 21 Cost of forfeiting bid = 10% of $5,000,000 = -$500,000 Payoff 22 = 0 Payoff 23 = 0 Figure 4: Payoff Table The payoffs of the various chance events on the decision tree are labeled in pink, with the corresponding number being derived on the payoff table. 3. Recommendation when market research is not available With reference to the lower branch of the decision tree, where market research is not available(as shown in the figure below), Overview will have to make a decision of whether to bid(D1) or not to bid(D2) in the property. 4 mechanisms will be used to assist the corporation in making the decision. C:UsersMikePicturestree.png Figure 1: Decision Tree 3.1 Expected Value Method Using the Expected Value Method, we have to find out the EV(D1) and EV(D2) so as to make a comparison on the expected values of the two decisions. At node 11, State of Nature Expected Value P(S1) = 0.3 P(S2) = 0.7 $2,000,000 $-500,000 =(2,000,000*0.3) +(-500,000*0.7) =$250,000 Figure 5: Calculation at Node 11 At node 5, Decision Variables Expected Choices P(Highest Bid) = 0.2 P(Not Highest Bid) = 0.8 Value D1 $250,000 (EV of Node 11) $0 =(250,000*0.2)+(0.8*0) =$50,000 (EV of Node 8) D2 $0 $0 $0 Optimal Decision $50,000 (D1) Figure 6: Calculation at Node 5 The calculation using the expected values at node 5 has clearly shown that it is more beneficial for Oceanview to bid for the property because the Expected Value of D1 is greater than the Expected Value of D2. Hence, D1 is the optimal choice. 3.2 Optimistic and Conservative Methods Decision Outcomes of the Highest Bid Not Highest Bid Branches Optimistic (Maxi-max) Method Choices P(Highest Bid) = 0.2 P(Not Highest Bid) = 0.8 D1 =($250,000*0.2) + (0*0.8) =$50,000 $0 $50,000 D2 $0 $0 $0 Optimal Decision $50,000 (D1) At node 5, Figure 7: Optimistic and Conservative Methods Using the optimistic method, our team has discovered that the decision choice of D1 has potential of reaping higher benefits as compared to D2. However, the conservative approach shows that Oceanview will be indifferent between the two choices because they are both equal to zero. 3.3 Mini-Max Regret Method At node 5, Decision Alternative State of Nature S1 Regret S2 Regret D1 $2,000,000 $0 $-500,000 $500,000 D2 $0 $2,000,000 $0 $0 Decision Figure 8: Mini-Max Regret Method Using the Mini-Max regret method, our team has found out that the optimal choice of decision is D1, which reduces the amount of regret that Oceanview is subjected to. 3.4 Conclusion With conclusion, although the Maxi-Min produces a result of indifference between D1 and D2, the other methods all show support for D1 as the optimal decision. However, Oceanview should not base their choice solely on this result because the accuracy of the information is not known. In retrospection, the probability of Oceanview may not be 0.2 because there is a lack of information on the number of bidders at that point of time. With the uncertainty on the number of bidders, the probability of Oceanview winning as the highest bid may drop when the contest for the property increases. 4. Recommendation when market research is available 4.1 Expected Value Approach Our group will use the expect value approach to determine the course of decision to be taken. With reference to Appendix and the decision tree below, at node 4, the EV(D1) is $229,500 while EV(D2) is $0. Hence, it is logical that Oceanview should choose to bid for the property if the result from the market research is favorable. C:UsersMikePicturestree.png Figure 1: Decision Tree On the other hand, at node 5, the EV(D1) is -$74,600 while EV(D2) is $0. In other words, if Oceanview has a choice of decision, they will choose D2, not to bid in the property, when the market research result is unfavorable. 4.2 Conclusion In short, Oceanview should bid for the property when the result for the market research is favorable, and not submit the bid when the prediction is unfavorable. 5.Recommendation to whether the firm is to be employed 5.1 Expected Value Of The Sample Information Expected value of the sample information(EVSI) can be derived from the following equation of, |EVwSI EVwoSI|. The numerical answer of the equation is often compared with the cost of obtaining the sample information. To find EVwSI, the expected value with sample information, we have to find EV(2), which is equivalent to EVwSI. With reference to Appendix, EV(2) = $93,992.50 EVwoSI refers to the expected value without using sample information. In other words, it is the expected value without performing the market research. Referring back to Appendix and the decision tree, node 5 will give us the answer to EVwoSI, amounting to $50,000. Therefore, when we return to the equation, we will tabulate EVSI, which is calculated by $93992.50 $50,000 = $43,992.50. Since this value is greater than $15,000, we can conclude that EVSI is greater than the cost of performing the market research itself. Employing the market research firm will then be an optimal choice since the benefits within is more than the cost required. 6. Integration of knowledge to other business situations A decision tree is a business model that requires the logical thinking of the sequence of events and the expected values within. While the decision analysis with the various mechanisms used for calculating expected values is useful in this case of property bidding, its usage is not limited. Many situations in our daily life that requires decisions which are irreversible, needs the empowerment of the tree to lay down the bigger picture. A close example will be the decision to drill an oil field. The decision to drill an oil field is irreversible in the short run, due to the great cost of machinery usage involved. Hence, a decision tree will allow the companies involved to seek out every possible outcome, e.g. a sudden surge or drop in oil prices, and make an optimal decision. Another situation which the knowledge from the decision analysis can be used is the allocation of resources. One of the main pioneers of allocation efficiency is Vilfredo Pareto. His concept of Pareto Optimal is that we should always allocate resources of the society till a point where, we are unable to make an individual better off without making another worse off. However, how can we ensure that our allocation is efficient enough to cover the needs of everyone in the society? By using the decision analysis route, we can maximize the coverage. For instance, when Government Officials allocate the social budget, they can better envisage the ground situations by using decision analysis. In the manner, the impact of their decision can be calculated and a better allocation is ensured. The third area of business where a decision analysis has much of a use is the market penetration of a new product by a marketer. Very often at times, marketer suffers from product cannibalization, whereby the demand for that new product stripes away customers from the existing merchandizes. While we have enough data on the existing merchandizes to gauge how they will affect the demand for the new product, without decision analysis, it is almost impossible to tell on the converse relationship. With Bayers Theorem and the decision tree, it becomes easier for marketers to understand the full relationship between the new products and the existing ones and they will then make a better decision on the method of market penetration to prevent product cannibalization.

Catholic scandal :: essays research papers

Bishops Acknowledge Role in Crisis DALLAS (AP) - America's Roman Catholic bishops opened their historic meeting on clerical sex abuse Thursday by bluntly acknowledging that their mistakes helped cause the crisis, then yielding the floor to victims who described how pain permeated their lives. Photos AP Photo Slideshows AP Photo Catholic Church Abuse Controversy Audio/Video Victims Demand Zero Tolerance, More Accountability for Church Leaders (WFAA, Dallas) Bishops Open Priest Sex Abuse Talks (AP) The bishops followed the morning session by going behind closed doors to take up proposals aimed at reforming the way the church handles abuse claims. Whether to adopt a zero tolerance policy — ousting any priest found guilty of a single case of abuse — was among the decisions facing them. The closed-door talks could continue into the evening. Public debate and action was scheduled Friday. Outside the hotel where the meeting was being held, about 50 people protested the church's handling of abuse cases. There were no arrests. Bishop Wilton Gregory, president of the United States Conference of Catholic Bishops, opened the meeting with a remarkably direct address, calling the crisis "perhaps the gravest we have faced." Abuse victim Michael Bland, of Chicago, told the bishops how he joined the priesthood but then left after trying to convince church leaders to take action against his molester. He urged the prelates to get rid of all those who abuse children. "The priesthood lost me but kept the perpetrator," Bland said. "The church has taken care of him." Gregory pledged to take action to restore parishioners' badly shaken faith in the church hierarchy. "The crisis, in truth, is about a profound loss of confidence by the faithful in our leadership," he said. That's "because of our failures in addressing the crime of the sexual abuse of children and young people by priests and church personnel." He admitted "we did not go far enough to ensure that every child and minor was safe from sexual abuse. Rightfully, the faithful are questioning why we failed to take the necessary steps." The bishops rarely allow lay Catholics to speak at their meetings, but three Catholic thinkers who have been following the abuse crisis were given the chance to address the church leaders after Gregory. They were followed by the abuse victims. Bland said he came forward with his molestation claim while he was still a priest. Suddenly, he felt he "was no longer one of the good guys but one of the victims to be dealt with.